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Employee Spotlight: Cliff Petsch
Here at WCP, we value the meaningful connections we have with our customers. Our Account Managers are just one piece of the puzzle that helps us to build and maintain those relationships. As an Account Manager, Cliff Petsch has been cultivating, nurturing, and supporting his customers throughout his career with WCP. Those who have worked alongside Cliff describe him as a hard-working man who is honest, polite, and willing to go above and beyond for the customer. Due to his go-getter attitude, we are honored to be able to feature him in this edition of our Employee Spotlight.
Cliff’s WCP Story
Cliff has been a part of the WCP team for over 20 years. He started out as a Sales Manager in Spokane, and after a couple of years, he transitioned over to the WCP Kennewick location to become an Account Manager and support the local customers in that region.
What Cliff enjoys the most about being an Account Manager is “the daily interaction with customers and being able to provide the products and solutions they need to be successful themselves.” He sells in multiple segments, including printing paper for commercial print shops, facility and janitorial supplies to school districts, and packaging solutions for manufacturers.
More About Cliff
Cliff was born and raised in Dallas, Texas. After marrying his wife in 1994, they moved to Palmer, Alaska, before residing in Washington. Together they have five kids, three boys and two girls. When not spending time with his wife and family, some of Cliff’s hobbies include flying airplanes and riding motorcycles. One of his favorite times riding was when he was on his Harley with his wife, and they had gone to Sturgis. Cliff says they thoroughly enjoy riding through the Black Hills and have a great time visiting the small towns. As for flying, the best times are when he flies into remote, backcountry airfields and meets up with friends. His most recent trip was to Stehekin, Washington – a small grass strip just off the Northwest Point of Lake Chelan.
Q&A with Cliff
What is your favorite part of working at WCP?
I enjoy the camaraderie I have with both my fellow employees and customers. I look forward to coming to work every day. I am very blessed to work around such a great team, both at the Central Washington branch and WCP Spokane, our local hub.
What is one lesson that your current position has taught you?
It pays to have a strong dedication to your customers. Try to position yourself to be the first call for your customers when they are in need.
Do you have any advice for new people in the industry who are just starting their careers?
This industry can provide you with a great career. Learn all you can about the products and services we offer as well as the many capabilities WCP has to bring to the market. Always do your utmost to service your customers to the best of your ability.
Can you share some of your favorite memories or stories while working at WCP?
After 24 years with WCP and almost 40 in the industry, I have so many memories and stories I could write a dissertation! I can just say that the time spent with all the people I have worked with over the years, fellow employees, as well as customers, and the ones I am still working with currently as well, will form my greatest memories – when and if I ever retire! Several years before I give this up!
“Having been a competitor of Cliff’s in my past life, I know how difficult it is to compete against him. I always knew he had excellent customer relationships. Working with him now for 7 years, I see how driven and persistent he is. Because of these qualities, his customers realize how committed he is to their success, and they reward him with their business.” – Mike Serra, Kennewick Account Manager
“Besides being an excellent account manager, Cliff Petsch is a great man, a family man, and a caring person. He has the top qualities needed for success in sales, starting with honesty, patience, and empathy. He makes the job fun because he is a pleasure to work with and always a gentleman.” – Jon Thompson, VP of Sales and Marketing
“I first met Cliff as an account manager when I was with our Spokane division. He had recently moved his family to Washington from Alaska. He is smart, driven, and has mouths to feed, so he is perfect for the printing paper side of the business. He continued to service customers in Alaska while building a territory in Washington. Over the years, we have worked together on many projects and with several customers. He is always so polite with a southern “ma’am” and “thank you,” even if we cannot accommodate a full order or need. Cliff is one of a kind, and it is always a true pleasure to work with him!” – Cathy Talkington, Print Merchandiser
Join the WCP Team
Do you want to work alongside exceptional people like Cliff? Visit wcp.link/jobs to see all the open career opportunities across the company! You can also learn more about WCP and our customer relationships and service history by visiting our About page.