Paper Leads the Way: Insights from the Two Sides 2025 Trend Tracker on Sustainable Packaging
The Growing Demand for Sustainable Packaging: What It Means for Your Business
A new 2025 Trend Tracker Report from Two Sides North America highlights what consumers are expecting, and it’s something every packaging buyer should pay attention to. Customers are choosing brands that prioritize sustainability, and they see paper-based packaging as the clear leader.
For packaging buyers, these findings point to three key takeaways that can help you shape strategy and strengthen customer relationships:
- Paper packaging aligns with customer values. Consumers associate paper and cardboard with environmental responsibility. Choosing paper-based materials doesn’t just check a sustainability box, it shows that your brand shares your customers’ priorities. At WCP, we work with businesses to source recyclable and paper-based solutions that balance performance with environmental impact.
- Sustainable choices influence what people buy. More than half of consumers say they are willing to pay more for eco-friendly packaging. The materials you choose can directly impact brand perception, loyalty, and sales. We believe that being both informed and intentional about your packaging is one of the most effective ways to strengthen trust with your customers.
- Communication builds trust. Even when companies make progress on sustainability, customers often don’t know it. Sharing your packaging story on how and why you are making smarter choices helps strengthen relationships and set your brand apart from others. We guide our customers in selecting packaging that supports both performance and purpose, helping their sustainability story stand out for the right reasons.
At WCP Solutions, we stay informed and share insights that help our customers navigate trends that shape their business. The full 2025 Trend Tracker report from Two Sides North America offers a valuable perspective on how consumer preferences are changing and why paper continues to lead the way. We encourage you to read the full article and download the report for yourself.
