The Power to Choose: Telling a Story Through Paper
The Right Sheet Makes All the Difference
Have you ever wondered why novels often use uncoated, warm-toned paper, or why postcards feel sturdier in your hands than a standard sheet of copy paper? The answer lies in the paper. The sheet you choose not only carries your message but also enhances it. From the tactile feel of a toothy texture on a sustainability brochure to the luxurious, hefty feel of a super smooth cover sheet used in a premium catalog, the right paper can elevate your print piece and reinforce your brand’s story.
At WCP, we partnered with Neenah to bring this concept to life through a custom print piece that celebrates the Power to Choose. In this piece, we feature Neenah’s Environment® PC100 White and Classic Crest® Solar White. This collaboration highlights how each sheet tells a unique story, whether it is about sustainability and authenticity or timeless sophistication, all without sacrificing quality or print performance.
The Print Difference: How Paper Tells a Story
Both Classic Crest Solar White® and Environment PC 100 White® print beautiful results and can amplify your business’ messaging. It is a small detail that can make a big difference.
Think of Classic Crest as the crème de la crème of sheets. It has a polished, refined feel and delivers high-quality printing. Made with virgin fiber for superior consistency, it provides neutral whiteness and high brightness so colors print vibrant and true. Together, these qualities create a luxurious impression, perfect for high-impact visuals, detailed imagery, and premium print projects.
If your business strongly emphasizes sustainability, Environment PC100 is a great choice because it helps reduce waste and reinforces your message. It is made with 100% post-consumer fibers and holds multiple sustainability certifications, further supporting your sustainability goals without sacrificing quality. The texture and warmer tone is also suitable for collateral that is intended to have a more rustic or outdoorsy tone.
More About the Sheets
Classic Crest Solar White® is crafted from virgin fibers sourced from responsibly managed forests. Classic Crest has a brightness of 97, is uncoated, has a neutral whiteness, and a surface that delivers outstanding print quality.
Classic Crest also plays an essential role in the recycling loop. Virgin fibers are the “starting point” that enable paper to eventually become post-consumer recycled content. Certified by the FSC®, Classic Crest ensures both quality and responsibility.
Fun fact: Paper pulp can only be recycled up to seven times before the fibers become too broken down to be turned into paper. Making virgin fiber sheets an important step in the lifecycle of the sheet.
Environment PC100 White® is made from 100% post-consumer (PC) fibers. With its tactile feel and natural, uncoated finish, Environment delivers both an eco-friendly story and a premium experience in hand.
Choosing Wisely
Whether you are drawn to the refined elegance of Classic Crest Solar White® or the eco-conscious message of Environment PC100 White®, you are empowered to choose the sheet that best reflects your story. Both deliver exceptional print performance and premium quality, ensuring you never have to compromise between sustainability and sophistication. With Neenah and WCP, you have the power to choose how your brand feels, speaks, and connects through print.
Can’t Choose? Let Us Help You!
Having trouble deciding which sheet will work best with your next print project? Contact your WCP Account Manager, the Design Center, or local Customer Service team to learn more about Environment and Classic Crest. These sheets are in stock and ready for printing. Contact us today at (877) 398-3030.
